On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy quote: “On the average, five times as many…”
A quotation from the English business professional, David Ogilvy
Filed under: Business quotes, David Ogilvy
“
”
– David Ogilvy –
About
This quote is by David Ogilvy (1911-1999), English Business professional
Rate it
Love it… or not so much? Click a star to rate this quote!
Click to print ⇓
You might also like these quotes
